ETEYA is a South African Tourism led initiative in partnership with Provincial Tourism Authorities (PTA) and the National Department of Tourism (NDT).

Since inception, the Emerging Tourism Entrepreneur Awards (ETEYA) Awards has grown from strength to strength and in the process, made an impact on SMME’s who have won this accolade. The telling success however is the impact made on the South African economy over the last decade.

ETEYA continues to support black (as defined in the Constitution) entrepreneurs, who operate small, micro and medium tourism or hospitality-related businesses. They must have been in operation for less than 10 years, employ no more than 50 people and have a turnover of not more than R10 million a year.

South African Tourism and our partners are proud to be the driving force behind this great initiative and we look forward to not only receiving your entry – but to also to partner with you to extend the wealth and diversity of authentically South African tourism experiences

Now it is your turn to be part of this programme that is changing the landscape of South Africa’s tourism businesses and empowering and educating people. Enter now!


This year ETEYA is calling for applications from small thriving businesses whose owners have the mettle and vision to take their business to the next level.We are looking for businesses that have the potential to meet consumer demands, grow and create jobs.

In particular, business owners must provide evidence that:

  • The business is a tourism related establishment that employs up to 50 people with the potential to employ even more over time.
  • The business is not only sustainable, but has shown good and steady growth and sound financial performanceover the last few years. The latest financial statements will be required as proof should you be selected as a semi-finalist.
  • Business must have been in existence for a minimum of 1 (ONE) year and maximum of 10 (TEN) with a turnover of up to R10 million.
  • They provide outstanding levels of customer service and a product offering that meets and exceed expectations for local and international visitors. They make a positive contribution to their communities via their business endeavours;
  • Strong leadership in terms of where the business is going and how it’s going to get there; and
  • Clear strategic planning and innovative marketing campaigns in place.
  • Entrants must also be able to provide proof of legal compliance, updated tax records, at least one year financial statements business specific compliance such as industry membership, and proof that the business is graded by the Tourism Grading Council of South Africa.


Any tourism related business listed below may enter ETEYA. If you own an accommodation establishment, you must have it graded by the Tourism Grading Council of South Africa, or have made plans to embark on the grading process.

Check out our partners on Second Passport.

Accommodation providers (Bed & breakfast and guesthouses / backpackers and hostels; caravan and camping sites / Country houses & Lodges, Hotels / Self-catering); cultural villages, game and nature reserves, restaurants, business tourism, tourist attractions, adventure products, conference centres, tour operators and travel agencies.

Community Projects, Tourism Training Schools and finalists who you have entered in the past 3 yearsmay unfortunately not enter ETEYA.

Check out our partners on